April 11, 2012

Biking Columbus and Branding

Some of you may be aware that Columbus has been promoting new branding for two things, the bicentennial and the recycling program. In both cases, they have made some interesting decisions.

For the bicentennial, it was decided to put an emphasis on the rear end of Columbus - the "US" part. In other words, the city is trying to connect Columbus to the United States. We're the heart of the heart of it all.


It could also be alluding to the community as in we are in this together but the star on top of the "U" makes me think of the country. Regardless, it looks ok if a little overly patriotic. BTW, I do want to point out the website for 200 Columbus because it looks nice.

The recycling project combines two words into one word. This is an act that is normally shunned because it's a little lame. Without further ado:

RecyColumbus is not my favorite branding. You see what they did? Recycle...Columbus... RecyColumbus. However, I do like the recycling symbol for the "o" and I  really like the recycling initiative and look forward for most households having recycling picked up.  

But all of this got me thinking. When I don't request to be referred to as Biking Columbus, people call me Cole. So when I refer to myself as Cole of Columbus, OH, I can bust out this logo:


Cool RecyColumbus-PSA link of the day:
(It's cheesy but in a way that I kind of start liking it by the end of the video but why are they recycling so many pizza boxes? If there's grease on them you can't recycle pizza boxes! And for those interested, the cyclist often attends the Columbus Bicycle Sub-Committee meetings.)

Bonus what's-up-with-this-music link of the day:
(Just the first 10 seconds is enough.)

6 comments:

  1. Could that have been Biking Columbus himself in the second video or was it the abominable snowman?

    ReplyDelete
    Replies
    1. It was the abominable snowman posing as Biking Columbus. I've got some major street cred.

      Delete
  2. Wow. Those people in the video are REALLY happy to be recycling. Maybe next time I recycle I can do a RecyKelly dance.

    ReplyDelete
    Replies
    1. Be sure to listen to bad music while RecyKellying. It's the only way to roll.

      Delete
  3. Cool logo, Biking Columbus! I kinda wish I had named you Columbus like I wanted to in the first place. Keep biking and be safe!

    ReplyDelete
    Replies
    1. Then I could sign as Biking Columbus by Columbus. That would've been brilliant!

      Delete

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